C. McClain
Graphic Design and Illustration

Dove Campaign

Student Brief

I was challenged to create an original campaign for Dove that would promote a truly diverse approach to beauty. I came up with an art show that would be a collaboration between the beauty giant and MomaPS1, featuring contemporary female artists whose work deals with alternative beauty and identity. I chose brand colors that echoed the the featured artworks, and created an original typeface inspired by subversive feminist cross-stitch.

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